Бізнес книги - John Wiley & Sons

600 грн.

Kellogg on Advertising and Media : The Kellogg School of Management

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star ...

536 грн.

GMAT Verbal Review

The only official verbal review for the GMAT from the creators of the test Anyone preparing for the Graduate Management Admission Test(R) (GMAT) knows...

1025 грн.

Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations.Drawing from a varie...

536 грн.

GMAT Quantitative Review

The only official quantitative review for the GMAT from the creators of the test Anyone preparing for the Graduate Management Admission Test (R) (GMAT...

758 грн.

Social Media Metrics

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels,...

868 грн.

Rethinking Sales Management: A Strategic Guide for Practitioners

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulation...

1117 грн.

The First Move. A Negotiator's Companion

"Time management is essential for successful negotiations. This book helps you do first things first." ―Jeanne Brett, DeWitt W. Buchanan,Jr....

500 грн.

The Celebrity Experience

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide...

600 грн.

Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and ...

973 грн.

Facebook Marketing: An Hour A Day

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themse...